The FT Partner Program connects businesses with the global audience of the Financial Times (FT). By joining, businesses can leverage the FT's reputation for financial journalism to:

• Expand reach: Promote their expertise and solutions to FT readers, a group known for influence and decision-making power.


• Build brand credibility: Gain association with a trusted news source, enhancing their brand image.


• Generate leads: Utilize FT marketing tools and events to connect with potential clients.

The program offers different tiers with varying benefits, allowing companies to choose the level of engagement that best suits their needs. Partners often gain access to:

• Content marketing opportunities: Contribute thought leadership pieces or sponsor content relevant to their industry.


• Data and analytics: Gain insights into FT readership demographics to target marketing efforts effectively.


• Events and networking: Participate in FT conferences and events, connecting with industry leaders and potential customers.

By collaborating with the FT, businesses can amplify their reach, build brand trust, and generate valuable leads within the influential financial market.